Why telling Rotary’s story is so important

24 Jan

Rotary Voices

Rotary Director-elect Jennifer E. Jones talks about the importance of Rotary's brand. Rotary Director-elect Jennifer E. Jones talks about the importance of Rotary’s brand. Photo by Alyce Henson/Rotary International

By Ryan Hyland, Rotary editorial staff

More than a year ago, Rotary leaders launched the Strengthening Rotary initiative to enhance and simplify the organization’s story, visual identity, and digital experience. While Rotary’s recognition on the global scale is strong, our image can still use strengthening in local communities.

Speakers at Rotary’s annual training event for leaders in San Diego, California, USA, this week challenged incoming district governors to champion Rotary’s brand in their districts and make sure that their clubs support the effort to tell Rotary’s story in a clear and compelling way. Here’s what a few incoming governors had to say about the initiative:

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