A model of the Multi-Lifestyle club approach adopted by the Rotary Club of Harrogate Brigantes’
By Richard Bosworth, a member of the Rotary Club of Harrogate Brigantes, North Yorkshire, England
At the beginning of 2013, I was serving as membership chair of my club when I realized that we needed to do something to slow the loss of membership. Three years later, we have a vibrant and growing multi-dimensional club – we use the term Multi-lifestyle Rotary Club – that is making full use of the digital age and is discovering smarter ways of operating to secure our long-term future. How did we do it, and what do we mean by a multi-lifestyle club?
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