Why it’s not good enough just to bring in new members

13 Sep

Rotary Voices

A club member gets a turn in the driving simulator during the Rotary Club of Brisbane’s vocational visit to the Centre for Accident Research and Road Safety.

By Daniel Vankov, president of the Rotary Club of Brisbane, Queensland, Australia

One of the biggest conversations around Rotary these days is membership growth. There are quite a few stories flying around and all of them provide good advice. But there is a second topic that is as important, if not more so, than membership acquisition, and that is retention. What can we do to keep these members we have worked so hard to bring in? 

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