This is your Rotary club: a new approach to keeping members

16 Dec

Rotary Voices

Jessica Connors and Club President Michael Della Rocca plant a tree, an example of the kind of  projects that can give new members ownership and responsibility.

By Michael Bucca, membership chair of the Rotary Club of Central Ocean – Toms River, New Jersey, USA

So many Rotary membership events focus on engagement and retention. It makes sense. For every member that joins Rotary, it seems there’s another member walking out the door. Long term engagement and retention are an important part of successfully growing a club for the simple fact that new membership gains can be quickly wiped out by non-engaged members choosing to leave.

The advice being given by membership chairs and leaders is sound: get new members involved right away. Our club has taken this one step further by explaining something important to our new members:

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